Nokia plans to start selling a Lumia smartphone with a high-resolution camera, the Finnish handset maker’s latest effort to revive its comeback bid.
The Lumia 1020 has a 41-megapixel camera, allowing users to take crisper pictures and video through a technology called “oversampling,” CEO Stephen Elop said Thursday at a press conference in New York. AT&T Inc. will sell the phone for $299.99 with a two-year contract starting July 26, Nokia said.
Elop is trying to stem losses and reverse falling sales by challenging market leaders Samsung Electronics Co. and Apple Inc. with improved cameras and location-based services. Apple’s newest iPhone has an 8-megapixel camera, and Samsung’s Galaxy S4 has 13 megapixels. Like other Lumia handsets, the new device runs on Microsoft Corp.’s Windows Phone operating system.
“Microsoft needs to appeal to consumers with something and they’re unlikely to match Apple and Google’s app system,” said Avi Greengart, a research director at Current Analysis Inc. “The camera may be it.”
The phone has a 4.5-inch screen and software from AT&T to remotely store images.