Jim Laguzza, owner of Nebraska at the Market at 1215 Leavenworth St., is changing the focus of the store.
When Laguzza opened the business three years ago, he carried only Nebraska products. “I started out as pure Nebraska,” he said.
Now he plans to add products made by the Cornhusker state’s neighbors, “everything that touches Nebraska,” he said. That includes items made in Kansas, Colorado, Iowa, South Dakota, Missouri and Wyoming.
Laguzza said he hopes the new products will spice up the store’s inventory and increase sales.
Out-of-state products will be identified and be displayed separately from the store’s Nebraska offerings, which include Nebraska wines, preserves, soap, jewelry, popcorn, postcards, crafts and T-shirts.