McDonald's ends controversial worker guidance website

Print
Font Size:
Default font size
Larger font size

Posted: Friday, December 27, 2013 12:00 am

McDonald's Corp. has shut down a website intended to provide employees with work and life guidance after it generated negative publicity for the fast-food company.

The McResource program has been criticized for creating unrealistic budgets and offering advice that was out of touch with workers' pay. The website, which was run by an outside company, also reportedly discouraged workers from eating fast food.

McDonald's, based in Oak Brook, Ill., said Thursday that it is having its vendor take down the website.

“Between links to irrelevant or outdated information, along with outside groups taking elements out of context, this created unwarranted scrutiny and inappropriate commentary,” the company said in a statement.

Earlier this year, media and labor groups criticized the website for content including sample budgets for employees that were based on holding two jobs, as well as suggestions on what to tip a personal fitness trainer or au pair.

One critic, the “Low Pay Is Not Okay” campaign, was one of the groups behind strikes and rallies by fast-food workers and labor organizers earlier this month that demanded better pay. While it has shut down the website, McDonald's said it plans to continue an internal telephone help line through which the majority of its employees access its work-life help resources.

Copyright 2013 Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

© 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


SPOTLIGHT »

Inside Business
To submit an announcement for "Inside Business", click here. For questions call (402) 444-1371 or e-mail announcements@owh.com.

World-Herald Alerts

Want to get World-Herald stories sent directly to your home or work computer? Sign up for Omaha.com's News Alerts and you will receive e-mails with the day's top stories.