In ketchup bottle competition, we'll see who cuts the mustard

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Posted: Saturday, May 3, 2014 12:00 am | Updated: 1:52 am, Tue May 20, 2014.

Images of Warren Buffett and Charlie Munger have graced M&Ms, running shoes, money clips, bobblehead dolls and $100 bills.

Today the chairman and vice chairman, respectively, of Berkshire Hathaway Inc. will face off on 10-ounce ketchup bottles, 20,000 of them, at H.J. Heinz's booth in the CenturyLink Center Omaha.

Heinz is a new exhibitor at the Berkshire shareholders annual meeting, by virtue of its purchase last year by Berkshire and 3G Capital, a Brazilian investment company.

Berkshire Live

Live coverage: Our live chat begins at 7:30 a.m. and continues through the question-and-answer session with Warren Buffett and Charlie Munger. At 5 p.m., join a post-meeting chat with World-Herald Berkshire Hathaway reporter Steve Jordon.

For its booth, Heinz set up a competition between Buffett and Munger, said spokesman Michael Mullen: Whose image will sell the most bottles?

Buffett gave Munger an advantage by pricing his bottle at $2 and Charlie's bottle at $1.50. Both are discounts from the regular price of about $2.50.

Proceeds from the sales will go to the Heinz Micronutrient Campaign, which aims at reducing iron-deficiency anemia in children around the world. Heinz distributes a powdered mixture of vitamins, minerals and iron around the world to mix with children's food.

Mullen said Buffett expects to sell more bottles, leaving Munger to “ketch up” as best he can. Really.

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