Online shoppers that visit Hayneedle.com can now mix and match finishes, fabrics and trims online to create their own custom furniture.
Hayneedle, an Omaha-based online home decor retailer, has launched new online technology that gives visitors to its website the ability to create millions of custom furniture combinations.
“This is something our customers have been asking for,” said Brian Moen, the company’s chief marketing officer.
Shoppers can customize bedroom sets and more than 1,100 outdoor products, including furniture and fire pits. Hayneedle plans to add products.
Hayneedle, founded in 2002, offers more than 3,000 brands and 2 million products on its e-commerce site.