Dig in the dirt, find a diamond

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Posted: Friday, July 12, 2013 12:00 am

Borsheims will stage its fourth annual “Borsheims Diamond Dig” Sunday at Werner Park. Gates open at 12:45 p.m., and the first 200 women through the gates will be given the chance to unearth a Borsheims diamond worth nearly $2,300.

The event, which takes place following the 2:05 p.m. Omaha Storm Chasers game, will also introduce the store’s new line of “Signature Diamonds,” said Adrienne Fay, Borsheims’ director of marketing and advertising.

Contestants will be given a spoon, but also can use their hands and feet to search for the .70-carat diamond and five other prizes hidden in Borsheims boxes and buried in the infield dirt at the ballpark, 12356 Ballpark Way in Papillion.

Women who donate $10 to Heartland Family Service, a nonprofit agency that aims to strengthen local communities, will get a 10-second head start. (Hint, hint, last year’s winner purchased a 10-second head start.) Last year, it took the 200 contestants less than 10 minutes to dig up the infield and locate the prizes, Fay said.

Last year's event:

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