Conference offers marketing advice for small-business owners

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Posted: Thursday, September 12, 2013 12:00 am

A lot of small-business owners ask the same question about marketing: How do I get my product out there without major financial risk? A conference next week aims to help them get answers.

Omaha Advertising X on Sept. 19 at the CenturyLink Center Omaha will have 24 sessions, plus keynote speakers.

They include Blake Lawrence, co-founder and CEO of opendorse, a software program that allows brands to sign endorsement deals, and founder and CEO of Hurrdat, a digital marketing agency, and Cliff Rucker, the U.S. Postal Service’s vice president of sales, responsible for more than $67 billion in annual revenue.

A third keynote will feature a panel with Greg Cutchall, president and CEO of Cutchall Management Co., owner of restaurants; Boyd Dingman, owner of Dingman’s Collision Center; and Paulette Hammerstrom, founder of Crane Coffee.

Session speakers include Hobson Powell, director of the search creative development team at Yahoo; Paige Cahill, regional development director for Constant Contact, a small-business marketing firm; Drew Davies, founder and design director at Oxide Design Co., a communications and information design firm; and Dan Matuella, retail advertising manager at The World-Herald.

Organized by the Greater Omaha Postal Customer Council, the American Advertising Federation of Omaha and the Service Corp of Retired Executives, or SCORE, the conference also will have about 25 exhibitors.

Omaha Postmaster Keith Reid said the conference is expected to draw about 200, and he hopes that small-business owners walk away realizing that marketing doesn’t have to be expensive.

“Most of these business people are just starting out. They’re concentrating so hard on their product. We want to give them a push on their advertising,” he said.

The conference cost is $65 per person and includes parking, continental breakfast, lunch and light dinner. Registration will be taken at the door. The vendor area will be free and open to the public. For more information, visit OmahaAdvertisingX.com.

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