Complaints over Lincoln furniture company trigger BBB alert

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Posted: Thursday, March 6, 2014 12:00 am

Unanswered complaints about products customers paid for but never received have led the Better Business Bureau to issue an alert about a Lincoln-based furniture maker.

Customers in several states reported they made online payments to Lincoln-based Aliya Rose Home Furnishings’ online store for merchandise and received nothing after waiting for months. In the past three months, the BBB representing Nebraska and southwest Iowa has received 10 complaints for nondelivery of items purchased. Those filing complaints are seeking refunds of amounts ranging from $115 to $1,300.

Owner Isaac Herron said he was making custom wood furniture for sale in his shop at 5221 S 48th St., and online, but couldn’t keep up with the orders he was receiving.

“I just got behind,” Herron said Wednesday. “I did not keep up with people like I should have. ... I’ve been working with them to get their money back to them or the product to them as well.”

Herron said he closed the physical location in January and has shut down the online stores as well.

“BBB has advised company owner Isaac Herron that the company’s failure to respond and resolve the complaints has resulted in this BBB Business Alert and that the BBB will refer the complaints to law enforcement authorities requesting appropriate action on behalf of the customers,” BBB President and CEO Jim Hegarty said in a prepared statement issued Wednesday.

Herron said he will cooperate with the BBB in the future to resolve outstanding complaints and refunds.

Along with complaints about undelivered items, the BBB received a complaint from a customer who had paid the business by credit card for half the cost of a bookcase she ordered. A month later, the customer found unauthorized charges to an electric company on her card. An investigation by the credit card company revealed that Aliyah Rose had used the consumer’s credit card to pay its electric bill, according to the BBB.

Herron said that was a mistake by a former employee whom he hired to help with administrative tasks. “I felt terrible about it. We got it cleared away, the charge was canceled,” Herron said, adding that he also refunded part of the customer’s order because of the hassle it caused her.

The January/February 2014 edition of “Buy Lincoln” magazine also has an advertisement for Aliyah Rose at a new address, 4724 Prescott Ave. In the ad, the name Aliyah Rose is printed on its awning. A Google search by BBB found the same picture online as the one pictured in the ad. A BBB investigation found that there is no business currently open at that location, and the name Aliyah Rose is not on the awning.

Herron said he had leased the space on Prescott Avenue in December and was planning to move his store there before it closed. He is now subleasing the space and has no plans to reopen there, he said.

Herron said he also had some personal issues that came up, which complicated matters. “It’s been a difficult time, unfortunately, but I screwed up and I’m trying to fix it here.”

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