The $7.6 billion Iowa tourism industry is turning a bus into a traveling billboard.
The motorcoach, wrapped in images of popular Iowa tourism sites, will travel 2,100 miles around Iowa May 2-10, stopping at more than 60 tourism destinations in 46 communities around the state.
The bus won’t reach western Iowa until Friday, May 9, when it will stop at the German Hausbarn in Manning, Darrell’s Place in Hamlin, the Danish Windmill in Elk Horn, the Farmall-Land USA tractor museum in Avoca, and BBQ in the Bluffs in Council Bluffs, before spending the night at the Holiday Inn Express in Council Bluffs.
The bus will start the day Saturday, May 10, at the Union Pacific Railroad Museum in Council Bluffs, stop for lunch at the Twisted Tail Steakhouse & Saloon in Beebeetown, then head to the Harrison County Historical Village in Missouri Valley. In the afternoon it will cruise the Loess Hills National Scenic Byway, stop at the Sioux City Railroad Museum, Sioux City, and wrap up the tour in Sioux City’s Historic Pearl District.
This “Epic Iowa Road Trip” is meant to highlight the destinations and the people who manage them, and “inspire people to choose Iowa as a vacation destination,” said Iowa Tourism Office Manager Shawna Lode.
“Every county – large and small – has something to offer the traveling public,” said Ann Vogelbacher, Executive Director of the Central Iowa Tourism Region.
The Iowa Tourism Office will share moments from the trip on its social media pages, and Iowans are encouraged to share their own pictures using the hashtag #EpicIowaRoadTrip.
Tourism in Iowa employs 64,400 people statewide and generates $328 million in state taxes. For information go to www.traveliowa.com.