Cabela’s joins firearms safety effort

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Posted: Wednesday, November 13, 2013 12:00 am

Cabela’s said Tuesday it will partner with the National Shooting Sports Foundation, the firearms industry’s trade association, in support of the foundation’s Project ChildSafe program, intended to promote firearms responsibility and safety education to gun owners.

Cabela’s, the Sidney, Neb.-based hunting and outdoor outfitter, joins the Outdoor Channel, USA Shooting and other hunting, shooting and outdoor publishers that support this year’s Project ChildSafe mission.

“Both Cabela’s and the National Shooting Sports Foundation place a premium on firearm safety and responsibility,” said Scott Williams, Cabela’s chief marketing officer.

Since Project ChildSafe’s 1998 launch, the program has distributed more than 36 million free firearm safety kits that include a gun lock to gun owners in 50 states and five U.S. territories. It has provided 60 million free locking devices, which manufacturers have included with the sale of new firearms sold since 1998.

While helping to prevent accidents among children is the program’s focus, Project ChildSafe also is intended to help adults practice greater firearm safety in the home.

The National Shooting Sports Foundation, which was founded in 1961, is based in Newtown, Conn. Its members include 9,000 manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers. The foundation Project ChildSafe also sponsor the “Hunt SAFE” campaign.

“The hunting and shooting community is the largest audience and the best source of ambassadors for these messages,” said Steve Sanetti, the foundation’s president and chief executive. “The more we can empower them to deliver those messages to their families and others in their community, the more we can help prevent firearm accidents.”

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