By the numbers: Americans spend $14B on Valentine's Day

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Posted: Thursday, February 14, 2013 12:00 am

Each year, Americans spend about $14 billion, or an average of $116, for Valentine's Day food and gifts, including 180 million cards and 196 million roses. Women buy 85 percent of the cards, and men buy the 73 percent of the flowers.

But guys, you better buy something – 53 percent of women say they'll end the relationship if they don't get some kind of gift for Valentine's Day, according to

Valentine's Day and the companies that supply it are a big part of the economy.

In 2010 there were more than 1,100 chocolate and cocoa product manufacturers in the United States, employing 35,074 people, according to the U.S. Census. In 2011, they shipped a sweet $13.5 billion worth of chocolate products. Not a chocolate fancier? No problemo. There were 409 firms in 2010 churning out $8.8 billion worth of non-chocolate candy and other confections. In 2010, Americans consumed nearly 25 pounds of candy per capita. That's more than 70,000 pounds just in Valentine, Neb.

There are 3,365 confectionery and nut stores in the U.S, and about 80 confectionery stores in Nebraska, according to, which tracks companies.

The nation's 16,182 florists employed more than 70,000 people in 2010. In 2011, the U.S. imported nearly $881 million worth of cut flowers and buds for bouquets.

In February 2012, the nation's 23,000 jewelry stores sold $2.7 billion in merchandise. In the U.S. nearly 1,500 firms manufacture jewelry.

Sources: U.S. Census,

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