'Busch Heroes' beer ad celebrates Council Bluffs welder, baby raccoon advocate who 'earned it'

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Posted: Monday, January 13, 2014 12:00 am | Updated: 11:24 am, Tue Mar 25, 2014.

By day, Travis Caldwell of Council Bluffs is a welding specialist. By night, he builds wood-framed shelters for orphaned baby raccoons.

Caldwell's work, along with that of seven other Americans, is being celebrated by Anheuser-Busch in a new marketing campaign that focuses on hard workers on the job and in their communities.

The campaign will be featured on in-store signage, beer packaging, region-specific billboards and print advertisements with the slogan, "Here's to earning it."

Caldwell and three of the other "Busch Heroes" will also be profiled in online mini-documentaries. Although he uses a torch and hammer at his day job, Caldwell's love for animals also prompted him to start a business with his wife humanely removing bats from homes.

“Our goal with Busch Heroes is to shine a spotlight on those who aren't afraid to roll up their sleeves and get their hands dirty, on and off the clock,” said Edison Yu, an Anheuser-Busch vice president.

“There are countless 'heroes' out there, and we want to honor each one of them for their accomplishments and their commitment to earning it in all walks of life.”

The other heroes are:

• Andy Freeman: Tugboat deckhand from Eagle Harbor, Wash.

• Brandon Harris: Cattle rancher and EMT from Manvel, Texas.

• Damian Sharbowski: Auto shop owner in Troy, Mich.

• Dennis Nelson: Construction business owner in Maryville, Mo.

• Eric Castaneda: Temper mill operator from Houston.

• Jacqueline Gabelein: Lead oiler on construction crew in Langley, Wash.

• Justin Zoscsak: Runs family logging business in Manistee, Mich.

Each "hero" was compensated about $1,000 for participating, a spokeswoman said.

Nominations are now open for the 2015 campaign at www.Facebook.com/Busch.

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