Ashley Lynn’s Tanning Salons will become members of the Palm Beach Tan franchise family.
The salons’ ownership and staff will remain the same, but the chain’s 17 locations, including 10 in Omaha, will incorporate new equipment, new salon designs and new products, and adopt the Palm Beach Tan name. The salon’s flagship location at 42nd and Dodge Streets will undergo an immediate upgrade, while other locations, including those in Iowa City, St. Joseph, Mo., and Lincoln and Grand Island, Neb., will follow in the coming months.
All current accounts and memberships will be maintained, and Ashley Lynn VIP members will be automatically enrolled in Palm Beach Tan’s rewards program, said Heather Almond, vice president of operations for Ashley Lynn’s.
“Having the same core values as Palm Beach Tan, the opportunity to join the industry leader to gain not only the power of a national brand but also expanded offerings ... was a perfect fit for us,” Almond said.
Palm Beach Tan, based in Coppell, Texas, operates 333 corporate-owned and franchise tanning salons in 31 states. The company’s training programs focus on “responsible and moderate UV exposure whether from the sun or from sun beds,” said Diane Lucas, chief operating officer.