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Flavorpill editor Leah Taylor: Take Heineken's CITIES challenge, join Bar Camp Omaha

This summer, Heineken is embarking on a campaign called CITIES – it is designed to get people outside their comfort zone in their own city.

As part of the global campaign, here in the U.S. Heineken is going to be conducting one of their infamous ‘social’ experiments, a la Departure Roulette and Carol Karaoke.

The insight here is that people don’t look out at the world around them and don’t know what they are missing. Our social challenge is called ‘Routine Interruptions’ and this time around, people will be surprised in unique ways in their home-city.

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