New Balance takes a new run at shoe customization

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Posted: Monday, March 11, 2013 12:00 am

NEW YORK — New Balance is taking customization much further than choosing colors or other aesthetic details: The athletic brand is introducing sneakers that use 3-D printing to create a plate on the sole of the shoe that is supposed to enhance performance with every step.

Each athlete runs on a sensitive track to gauge how their feet move; 100 sensors are placed on an insert inside the shoe to measure pressure at different points; and a motion capture system — like the ones used for video games and movies — adds stride and broader movement into the equation. Based on the biomechanical data, custom spike plates, the part of the shoe that actually connects with the ground, are created.

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