Thirty years ago, most college-bound young people took either or both tests as high school seniors. Now they’re encouraged to start taking them as juniors or even earlier. The tests’ parent companies have developed broader arrays of college- and career-counseling services. A variety of test-prep programs, both in-person and online, compete with long-established test-taking books for the business of families eager to ensure their student’s best possible score.
Amid the proliferation of products, however, these things remain true for today’s teens who are considering their educational options after high school: