Nebraska extends deal with Adidas
Adidas provides apparel for several Nebraska teams, including the alternate uniforms the football team wore against Wisconsin last season. The University of Nebraska Board of Regents approved a five-year, $15.53 million extension Friday after athletic department officials couldn't find a more lucrative contract with another company.
Posted: Friday, March 15, 2013 12:00 am
LINCOLN — Adidas in a landslide — even if it's not a windfall.
The University of Nebraska Board of Regents Friday voted 7-0 to extend the Husker athletic department's relationship with athletic apparel outfitter Adidas. The new deal — five years, $15.53 million, with $8.03 million in cash and $7.5 million in apparel and equipment — isn't worth much more than NU's previous eight-year, $22.7 million deal that was set to expire this summer.
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Friday, March 15, 2013 12:00 am.