McDermott's return a boon for CU's bottom line, too
“There aren't a lot of dots to connect with this one,” said Mike West, the Bluejays' assistant athletic director in charge of marketing efforts, in reference to Doug McDermott's decision to return for his senior season. “All-Americans win games. Winning puts people in the building."
Posted: Friday, April 26, 2013 12:00 am
Mike West and Adrian Rider might have been two of the happiest people in Omaha when Doug McDermott announced that he was returning to Creighton.
West is the Bluejays' assistant athletic director in charge of marketing efforts. Rider is the school's director of ticket sales operations.
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Friday, April 26, 2013 12:00 am.