LINCOLN — A legislative bill designed to retire a long-unused state slogan was withdrawn Thursday from consideration.
State Sen. Heath Mello of Omaha gave up on a bill that would have repealed a state law designating “Welcome to NEBRASKAland: Where the West Begins” as the official state slogan.
The law includes a drawing of a covered wagon pulled by a pair of oxen. The law dates to 1963.
Mello said he was withdrawing Legislative Bill 1024 because of confusion about the intent of his legislation, which was to remove the slogan in state statute and allow the Nebraska Tourism Commission to adopt a new one.
A state tourism official, in discussing LB 1024, had suggested that it might be time to retire another old state slogan, “The Good Life,” which is used on highway signs at the entrances to Nebraska.
That suggestion sparked a public outcry of support for the still-popular “Good Life” tagline.
The Tourism Commission is completing a process to develop a new marketing slogan. Mello and tourism officials have said it was never their intent to get rid of “The Good Life.”