Nebraska's not the only one thinking about a new image.
Bellevue Mayor Rita Sanders is also considering a civic makeover.
The city has long billed itself as Nebraska's oldest, dating the founding of the city to 1854, finding its origins in Joshua Pilcher's fur trading post along the Missouri River in 1822.
But Sanders said Bellevue might be better served with a different image, and she is leaning toward stressing the city's longtime relationship with the U.S. military.
“There's nothing concrete, yet,” she said. “There are some things spinning around, but I think we need to do this. My vote is for the most patriotic city in Nebraska, something like 'Nebraska's Patriotic Capital,'” though she said the slogan requires some “wordsmithing.”
She said she will sit down with Assistant City Administrator Larry Burks, and Jim Ristow, president of the Bellevue Chamber of Commerce, to discuss the proposal. She said she hopes to get the branding campaign in place by July 4.
Sanders also said the city's logo, a yin and yang image with an airplane in the upper portion, and the historic First Presbyterian Church in the lower portion, might get a makeover.
“We've been talking about calling Bellevue the 'first' city instead of the 'oldest' city, since that's really what it is,” Ristow said. “'Oldest city' implies nearing death, but 'first city' is more fun.”
Ristow said discussions are in the early stages, and other ideas are likely to emerge before the campaign is finalized.