The newly rebranded Berkshire Hathaway HomeServices Ambassador Real Estate plans to build a new west Omaha headquarters in the next two years to serve 370 agents under one roof.
“Activity breeds activity,” owner/broker Vince Leisey said in announcing the plan during a “brand opening” Tuesday signaling the new identity for Omaha's Prudential Ambassador Real Estate.
A new owner of Prudential last year entered into a joint venture with Berkshire Hathaway’s HomeServices of America to create the new franchise brand, Berkshire Hathaway HomeServices. Ambassador Real Estate is a privately owned company operating under the brand.
Another Omaha real estate company, CBSHome, with 500 agents, remains wholly owned by HomeServices of America.
Tuesday, Leisey unveiled his company's new “cabernet and white” yard signs with the Berkshire name.
“Today is a huge change for us,” Leisey told about 175 agents and brokers gathered at the company's corporate office.
Leisey said he has bid on a “piece of dirt out west” to move and expand the company's corporate office. He declined to specify where the new building will be, but said the company plans to remain along the West Dodge Road corridor between 132nd and 180th Streets.
The new office is expected to be about 45,000 square feet. “Our preference is to build new,” he said.
The company's current office is located just north of 132nd Street and West Dodge Road. Since it was built seven years ago, the company has grown from about 135 agents to 370. Ambassador also has a Lincoln office that houses about 30 agents.
Leisey, who has said he signed a long-term franchise agreement with Berkshire Hathaway expecting “incredible name recognition” in Omaha, said Tuesday that while the name is important, it's only “one piece of the pie.”
He stressed an added focus on the millennial generation as home buyers. “They're our future,” he said.
With the transition, Omaha associates gain access to a robust real estate technology platform, ongoing business consultation, professional education and marketing support, the company said.
The new brand is being rolled out in Omaha and Lincoln, followed by affiliate launches in several other states, including Iowa. A national advertising campaign will also begin in a few weeks to promote the Berkshire brand, and yard signs at Omaha listings will be switched to the new design by the end of the week.
“Let's paint Omaha cabernet,” Leisey said.
The Omaha World-Herald Co. is owned by Berkshire Hathaway Inc.