'Historic day' at Nebraska Crossing Outlets for Borsheims - Omaha.com
Published Saturday, November 16, 2013 at 12:00 am / Updated at 1:20 am
'Historic day' at Nebraska Crossing Outlets for Borsheims

Photos: Nebraska Crossing's transformation and grand opening
More: See the full list of Nebraska Crossing stores and eateries
Shop: Win a $1,000 Nebraska Crossing shopping spree. Sign up here

* * * *

It was a day of many firsts at Nebraska Crossing Outlets — the state's first Kate Spade New York store, its first fully-digital mall — but it also was a signature day for Omaha's iconic jeweler, Borsheims.

Borsheims Boutique, a 5,500-square-foot outlet store targeting younger, value-conscious shoppers, opened its doors at the Gretna mall.

“This is a very historic day in our history. We haven't had a second store in a hundred years,” said Susan Jacques, president and chief executive of Borsheims.

The Boutique is a new concept for Borsheims, but value is not, Jacques has said.

Throughout the day, a steady stream of window shoppers and buyers filed into the Borsheims Boutique to peruse the diamond, pearl and gemstone jewelry that sparkled and winked inside the bright glass cases. The store has about a dozen employees who were helped Friday by another dozen from the main store.

Many store visitors described the Boutique as a cozy or “miniature” version of the Berkshire Hathaway-owned jeweler's Regency Parkway store. “It's a little more intimate,” said Jana Palmesano of Omaha.

“I like this much better. It's smaller, but it still has variety and it's cheaper,” said Nina Brummer of Gretna, extending her wrist to display a pearl bracelet she had bought at Borsheims Boutique for $65.

The Boutique's comfortable atmosphere was an important design feature, intended to be inviting to people who had never shopped at Borsheims, as well as to longtime customers. The store's interior is decorated with the same tile, carpeting and color scheme as the Omaha flagship store.

“We tried to re-create the Borsheims feeling,” said incoming chief executive Karen Goracke, who helped supervise the recent installation of the store's 7,000-pound vault. She and Jacques spent most of Friday at the Boutique overseeing its first day in business.

Although the Boutique is about one-fifth the size of the Borsheims store at Regency Parkway, it offers everything from $15 items to $20,000 jewelry, Goracke said.

As Stephanie Hansen and her mother, Jean Nore, both of Grand Island, Neb., peered into the glass cases in search of “a little something” to combine with heirloom rings, Hansen said, “It's way more than I thought it would be. I didn't expect it to be a fully-supplied store.”

The Omaha World-Herald Co. is owned by Berkshire Hathaway Inc.

Contact the writer: Janice Podsada

janice.podsada@owh.com    |   402-444-1142

Janice is a retail reporter for The World-Herald's Money section.

Restaurants invite customers to dine with their dogs
March unemployment rates up slightly in Nebraska, Iowa
Iowa officials announce plan for Microsoft data center
Lincoln pharmaceutical company wins funding, grant
Fortress Wealth joins Securities America network
USDA orders farms to report pig virus infections
Airbnb event seeks Omaha-area hosts for Berkshire weekend, CWS
Developer wants to transform old Millard Lumber site with housing, commercial buildings
Dip in Nebraska economic index doesn’t reflect outlook
Post Holdings buys Michael Foods
Business digest: Target expands subscription service, adds discount
Rural Mainstreet Index finds slow growth
Earnings roundup: Chipotle says it won’t scare off customers with higher prices
BNSF to add trains to handle fertilizer
Walmart touts lower money transfer fees
In brief: Judge doesn’t make GM take cars off road
New tenant moves in at old Omar Baking
USDA offers aid for disasters that have driven up beef prices
Union Pacific's profits withstand challenging weather
Program gets students with disabilities on the job, ready for future
Nebrasks health officials to advertise jobs via drive-thru
Applications for U.S. jobless aid edge up to 304,000
Nebraska Crossing Outlets stores, layout
Garbo’s Salon at Midtown Crossing to expand, add loft
New First Data Corp. board member is latest JPMorgan alum
Deadline Deal thumbnail
The Jaipur in Rockbrook Village
Half Off Fine Indian Cuisine & Drinks! $15 for Dinner, or $7 for Lunch
Buy Now
< >
Inside Business
To submit an announcement for "Inside Business", click here. For questions call (402) 444-1371 or e-mail announcements@owh.com.
Want to get World-Herald stories sent directly to your home or work computer? Sign up for Omaha.com's News Alerts and you will receive e-mails with the day's top stories.
Can't find what you need? Click here for site map »