NEW YORK (AP) — What has two all-beef patties, special sauce, lettuce, cheese, pickles and onions on a sesame-seed bun? Burger King's latest sandwich.
The Miami-based chain said it's bringing back its “Big King” sandwich, which looks a lot like the popular Big Mac made by its bigger rival McDonald's. Burger King said it's an addition to the permanent menu rolling out this week.
Burger King said it previously offered the Big King as a limited-time offer. But back then it didn't have the middle bun — a Big Mac hallmark — like it does now.
It's just the latest move by Burger King that seems to pay more than a little homage to the Golden Arches. Last spring, Burger King unveiled a revamped menu that looked a lot like the food McDonald's had added in recent years, such as fruit shakes, chicken snack wraps and specialty coffees.
Since then, Burger King has also rolled out a rib sandwich to compete with the popular McRib, as well as chicken nuggets (Burger King is better known for its chicken tenders). As the New York Post wrote at the time, “They look like McNuggets. They're as nutritious as McNuggets. Just don't call them McNuggets.”
What does McDonald's think of all this? “We're focused on our business and our customers,” spokeswoman Lisa McComb said in an email.
Scott Hume, editor of BurgerBusiness.com, notes that imitation is common in the fast-food industry.
“McDonald's clones make sense if they're popular in the marketplace,” Hume said. He noted that Burger King has also rolled out more differentiated products, such as a pulled pork sandwich.