College World Series fans must be a sweaty bunch.
Retailers report that dry-fit performance gear and men’s and women’s tank tops are flying off the shelves outside of TD Ameritrade Park.
“Just look around, it seems like every boy from preteen on up is wearing a bro tank,” Neebo manager Amanda Tang said.
Fan Austin Hill, 15, can attest to the appeal of the bro tank — basically a tank top featuring some sort of colorful pattern. Hill, of Memphis, Tenn., was walking around in an official CWS bro tank on Monday.
“I feel like it’s not as hot as wearing a normal shirt,” he said. “And it’s about the style.”
The breathable material of dry-fit shirts is more popular with people who want to stay cool without showing off so much skin, retailers said.
Mississippi State and Indiana have been the hottest-selling teams in merchandise tents.
The Bulldogs have greatly outperformed expectations because of a rabid fan base that hasn’t made a trip to Omaha since 2007, said Justin Lightcap, finance supervisor for merchandiser Event 1.
Indiana’s popularity can be attributed to a first-time appearance. Whenever a squad shows up at the CWS for the first time, it does well, Lightcap said.
LSU, always a popular seller, has also done well so far through the tournament. Lightcap said Event 1 has extra merchandise to meet demand for LSU fans making the trip to Omaha. And Tiger fans haven’t been able to empty shelves just yet.
UCLA merchandise hasn’t been too popular, so far. Bruins merchandise didn’t have much success during their last two trips in 2010 and ’12 either, Lightcap said.
But, unity on apparel has proven a stronger seller than an individual squad’s. Shirts with all eight teams’ logos have been far more popular than any individual team, retailers said.
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