COUNCIL BLUFFS — A Council Bluffs family is hoping an old family recipe will appeal to Midwestern taste buds.
Debra Danielsen and her family — mother Carmella Danielsen, daughter Farrah Abraham and granddaughter Sophia — are ready to bring Mom & Me Italian hot pepper sauce to the masses.
The family, which has been featured on the MTV program “Teen Mom,” is introducing its sauce in local stores.
Free samples were offered Thursday at the Hy-Vee grocery store on Madison Avenue in Council Bluffs and will be offered today from 3 p.m. to 7 p.m. at the Hy-Vee at 178th and Pacific Streets in Omaha. Appearances also are planned at other metro Hy-Vee Food Stores, as well as supermarkets in Kansas City, Mo., Oklahoma and Texas.
The product’s ingredients and the family recipe make it unique, Danielsen said.
“It’s the only sauce on the market that’s made with banana peppers,” she said. “There’s no water in it. It’s gluten-free, and it’s 100 percent natural.”
The recipe started with Danielsen’s great-grandparents, who brought it to the United States from Carlentini, Sicily, Italy, in 1913.
“When I was 5, I tasted this sauce for the first time, and I fell in love with it,” she said. “The recipe has been handed down to my grandma, and my grandma handed it down to my mother, Carmella.”
Debra Danielsen is president of the family-owned company. She said Carmella Danielsen is the company’s chief ingredient officer, Farrah is the social messenger, and Sophia is the pepper princess.