Big 12 Notes: Iowa State celebration gets some serious web publicity

Players of the week

• Co-offense: Oklahoma quarterback Landry Jones and Texas Tech tailback Baron Batch. Jones, a redshirt freshman from Artesia, N.M., completed 26 of 37 passes for 294 yards and four touchdowns in a 42-30 win over Kansas State. Batch, a junior from Midland, Texas, scored four touchdowns — three in the fourth quarter — of a 42-21 win over Kansas.

• Defense: Nebraska defensive tackle Jared Crick. The sophomore from Cozad, Neb., recorded a school-record five sacks and 13 total tackles (10 solo) in a 20-10 win over Baylor.

• Special teams: Kansas State wide receiver Brandon Banks. The senior from Garner, N.C., returned a kickoff 98 yards for a touchdown in a loss to Oklahoma, his Big 12-record fourth of the season.

Cyclone pub

Iowa State hit a jackpot of publicity with a two-minute video on YouTube of the Cyclones celebrating their victory over Nebraska. One version of the clip had 207,212 views as of Monday afternoon.

“It's been overwhelmingly positive,'' ISU coach Paul Rhoads said. “It's been a nice recruiting tool as we moved forward after that victory.

“Everybody who is supportive of the program, and a bunch of people across the country who aren't Iowa State fans or booster or alumni have voiced their opinion about how ‘collegiate' it is.

“It's what college sports is supposed to be about — the passion and the excitement that goes along with it.''

• See the video:

Stat of the week

Two holding penalties and an excessive celebration penalty on a touchdown that was nullified put Oklahoma in a first-and-45 against Kansas State. The Sooners converted it with a 3-yard run, an 18-yard pass and a 25-yard pass, and five plays later scored a touchdown.

Quote of the week

Texas linebacker Roddrick Muckelroy, parroting the company line about not looking ahead to the national title and instead focusing on this week's foe Central Florida, told ESPN.com: “The big prize is this week — Florida Atlantic.''

Bits and pieces

Texas Tech quarterback Steven Sheffield (broken foot) is expected to be sidelined at least two more weeks, meaning that he'll miss the Oklahoma State game. ... Colorado defensive end Nick Kasa, who missed the first three games of the season because of injury, now will miss the rest of the season because of mono. ... Texas Tech coach Mike Leach spent Monday at ESPN headquarters in Bristol, Conn., appearing on various TV and radio shows. ... During parts of three seasons, Missouri scored 139 straight points against Colorado — the final 48 in a 55-10 win in 2007, 58-0 in 2008 and the first 33 of a 36-17 win in 2009.